When I heard that Abercrombie and Fitch had opened a store in London, I put it in the same 'huh' news catagory as 'the A1 past Hanger Lane is a bit sluggish today' and Jessica's status is '...' according to Facebook.
I vaguely knew A&F to be a Gap-ish like clothes shop in America that people seem to love, even though as far as I could work out it sold either bland as fuck clothes or highly branded bland as fuck clothes.
Yesterday however, I happened to be in the area, so decided to visit the London A&F store. Within two seconds of entering it shot up from being a thing I had sort-of-heard-of-kind-of to being my official Worst Shop in London and Possibly Ever. - a title snatched away from Halfords in Friern Barnet Retail Park with considerable aplomb.
Where to start? Oh, well as you enter, you can queue to have your photo taken with a shirtless male hunk and keep the polaroid to show all your friends back home. Why? So you can tell them you shagged him? So they can be impressed that you stood next to someone with a six pack? Because some of his fitness might rub off on you and make you look less like a fat tourist in a straining pair of chinos and sweat drenched 'I heart London t-shirt'? *shudder*
This isn't apparently just a random act of whoring: A&F is known for it's good looking staff and presumerbly being pimped out to hormonal girls is part of the job description. I did wonder about this alleged hiring policy, as it appeared to be very much in action in the London shop and surely smacks of discrimination if true. Is anyone who reads this really fat/hairy/muslim/tattooed/all of the above? Please apply and let me know how you get on.
Anyway, inside. You know what I hate more than bland as fuck branded clothing in a million different pastel colours? I hate being lost in dark crowded nightclubs while shit trance music thumps so loud I can't hear my own angry thoughts.
Random? No, no, no, THIS is Abercrombie and Fitch, London. Confusing, as A&F is what one is supposed to wear to a chase a labrador across a beach in the Hamptons with your wholesome looking boyfriend, so the Ministry of Sound get up is beyond infuriating.
They even have two of their Stepford employees dancing on a balcony as if to say 'Hey, this is really fun! I always like to rave it up in the middle of the day wearing stonewashed bootleg jeans and a cornflower blue vest top!'.
It's a wonder the staff get time to actually fold jeans in between being groped and pretending to be 'aving it large', but I gather it's actually an honour to work in A&F as it means you are 'fit'. Fit and presumerbly also as thick as two short planks to allow yourself to be exploited in such a manner for £6.50 an hour.
Shops like A&F with concieted good looking staff (Urban Outfitters is another prime example) also irk me, as until a few years ago, I would be seriously intimidated about going in them, actually being worried about what the staff would think of me. Fortunately, now I am not just confident enough in myself to know I am as 'fit' as them, I also don't fold t shirts for living and could buy that whole pile of muthafuckin' folded Micky Mouse stencilled abomonations if I wanted to.
edit: Ooh I just found THIS article by someone at the Daily Mail *hock, spit* who went undercover at A&F. He said what I said but in a more boring way.
edit: while looking for a suitable image for this entry, I came across their website description - 'The highest quality, All-American lifestyle clothing for aspirational men and women'.
I think I just vommed in my mouth and waged war on the West.